Comms Journey Planning
Launch of API-Based Blockchain Solution for Enhanced Claim Processing
Project
Project Brief
As we prepare for the product launch, our communication strategy will focus on highlighting the transformative impact of this technology on customer experience, emphasizing the enhanced efficiency and reliability it brings to both clients and insurers. We will engage key stakeholders through a series of targeted messages across multiple touchpoints, including a press conference, to demonstrate the value and innovation behind this blockchain solution.
Methods
Life cycle, customer journey, usability testing, persona, blockchain
Team
Myself (UX Research, UX Designer, Content), and consultants
Launch of API-Based Blockchain Solution for Enhanced Claim Processing
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Complex Application Process
Customers must manually fill out complex forms and provide proof of delayed flights, which can be cumbersome and time-consuming. -
Manual Labor
The current process relies heavily on manual work, from verifying application materials to processing claims, leading to inefficiencies and errors. -
Lack of Transparency
Customers and internal teams face a lack of transparency throughout the process, which can cause frustration and distrust.
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Slow Settlement Payouts
The entire process, from claim submission to payout, takes 7-14 days, which is slow and impacts customer satisfaction. -
High Costs
The manual and paper-based processes increase document storage and handling costs, further adding to the inefficiency.
We are excited to introduce our latest initiative in the Taiwan insurance market—a cutting-edge API-based blockchain application designed specifically for travel insurance.
This solution addresses the current challenges in the flight-delay insurance claims process by enabling automatic claim processing, significantly reducing the time from 7-14 days to just 7-24 hours.